In the future, media studies and media history academics will probably look at this event as a watershed event for the transition of media from synchronous/passive/firm-generated, to asynchronous/active/user-generated.
The latest incarnation of Microsoft's Halo franchise, earned $170 million in 24 hours, the largest
opening day in the history of the entertainment industry. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”
Hail to the Master Chief!
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