The catapult-style game is not new, but the makers of Angry Birds managed to make it more appealing. The principle that design is key was taken to heart by its creators as the characters in the game were made to look and function in interesting ways. There are also plenty of levels to overcome and even if you finish all the levels, there are still so many ways to win at the game.
Most importantly, I think it appeals to more consumers because it relies more on skills such as knowledge of geometry (but in a non-geeky way). With this as a main factor, Angry Birds has gained so many fans who would think it’s worth it to pay continuously for upgrades for such a fun game. This is something, considering some people don’t even want to pay for games at all. Now, there’s also talk of turning it into a movie and merchandising is now beginning to flourish. Soon the game will be available to other non-Apple products.It’s nice to see how something can rely on quality rather than paid publicity to gain recognition. Well played, Angry Birds. Well played.
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