It is obvious in this generation that what we seek is
convenience in everything. We like to do things in a speed of light. We like “automatic”.
We like “instant”. We like “express”. Everything that will make our lives
easier will definitely find a market in us. This is what Google is trying to do
with its offerings in the Android Market.
Google rebranded its Android Market, Google Music, and its
online eBookstore into Google Play. Google will upgrade its Android Market app
to Google Play and Google Play Music, Google Play Books, and Google Play Movies
will be the names that will be used by Google's music, books, and movie storefronts.
For some reason, this new branding will not take effect to some countries like
Canada, U.K., Australia, and Japan.
This rebranding does not go with significant technical
changes. Everything else will operate the same except that all the Google Play
services will be consolidated by a cloud. This means that content can be shared
across every Google device like Android phones, tablets, and Google TVs. All
the user has to do is to log in to his Google account. That easy. No more
hassle of syncing your devices every time one of those devices gets an update.
You can now enjoy and even share your movies, books, music and apps on the web
and on your Android phone or tablet. Google Play is entirely cloud-based. This
means that all your movies, books, music and apps are stored online. So they
will always be available to you. You don’t have to move them from a device to
another device and you will never lose them. These are the functional benefits which
go along with the rebranding.
source:www.pcmag.com
Adrian Francis S. Bustos, Entry #12
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