Wednesday, September 12, 2007

The Ringle and Insta-Lawsuits

It's no secret that CD sales have been plummeting as people are opting for digital music downloads. And it's not just a "piracy" issue. Legitimate online music stores are also on the rise.  So what does the recording industry do to fight back?

True to its form, it comes up with a physical product - the Ringle.  Basically, it's a cd with one hit single plus a ringtone version, plus two extra songs (presumably too weak to merit their own Ringle). - all for $6.98. (Note that the iTunes usually sells songs/ringtunes for under $2).

It's an idea so monumentally stupid, and symptomatic of the recording industry's refusal to move on from a dead-end format (the cd, which at least justifies their price structure).

But then again, if this doesn't work, they can always resort to suing the fans. Things might be a bit difficult for them, though. A federal appeals court ruled that RIAA's "insta-lawsuit" strategy - churning out thousands of unspecific, boilerplate "John Doe "complaints, is illegal. Now isn't it sweet that they'd have to make a specific case just for you?

No comments: