Saturday, August 30, 2008

Is the Internet an Equal Playing Field for Online Business?

Yes.

It is easy to put it up. It does not require much capital to start one. The minimum-budgeted entrepreneur stands at par with the high-profile one in the creation and development stage. It does not matter also wherever the business may be located. The online business in the city reaches the market that may be targeted by the online business in far-flung areas.

But

No.

Because in the long run, it may be quite expensive. The individual or company with small profit margins may find it difficult to maintain and develop it. There is also a slim chance that the less-sophisticated business will figure as much as a well-maintained one in search engines. Advertising is necessary.

But then again

There are no limits to creativity and resourcefulness which may be facilitated by the internet. The online businessperson or company will just have to contend with that.

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