"Advergaming", a coined word which is used to describe advertising within video games, is a new concept in the Philippines which, according to Philippine online game publisher Level Up! Philippines, needs to be pushed in the local market.
But the executives of such company admit that a lot of convincing work is still needed for local advertisers to explore such territory.
Advertisements within online games could be made in different ways. One strategy involves offering branded in-game items or costumes. Advertisers may also choose to hold special in-game competitions or mini-quests to enable players to win branded in-game items.
With millions of registered users and thousands of people logging in everday in online multiplayer games, this type of genre could very well reach a substantial amount of consumers as a target market.
Who knows maybe someday we might see the PCSO jingle flashed in some online game they are sponsoring.
Then again may not. Horrendous.
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