Smart has a new offering to the public – wireless broadband (plug it anywhere broadband). Technically speaking it is not really wireless because you still have the USB antenna to the laptop but at least it comes close to being wireless. The advantage of this product is that you can have a broadband connection even when on the go. Also, you need not worry about losing your internet connection due to a brownout (Well as long as your laptop was charged). Download speeds are relatively decent given that data can be transferred at the speed of 384 to 768 kbps. Currently the platform of the modem works only with Windows 2000 and XP but the good news is that Smart expects it to achieve compatibility with other operating systems by the end of the year. The important question is: Will the target market of Smart really avail of this product?
I wonder how this new product compares to using your mobile phone to connect to the internet? The idea of having mobile connection is nothing really new since cellular phones can now be used as modems. For instance, if you have Smart as your mobile provider you can access the internet by paying P10 for every 30 minutes. Given this, how will Smart’s new product compete with other so called wireless internet services? Maybe they can offer unlimited broadband? Hmmm that would definitely be an incentive to avail of this new service.
Source: http://www.mb.com.ph/INFO20071213111002.html
http://www.smart.com.ph/smartbro
1 comment:
What an interesting development? How do I get a piece of this? Will the market truly avail itself to Smart and if so to what end?
I look forward to learning more.
-NE
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