All About BROGAN.

Last week, I talked about color-empowering websites. Today, let's talk about the wonders (maximizing) online presence could do for businesses.

I came across two books by Chris Brogan (one is co-written with Julien Smith) discussing how social media could be used in brand development. (1) In Social Media 101, he discusses how one could build an effective blog and website, as well as how to monitor one's online reputation. After all, in the business world, negative publicity IS negative publicity. (2) In Trust Agents, they discuss how online tools are used to build "networks of influence" through key people who act as your trust agents.

In another related site, Chris also lists down the 50 ways marketers can use social media. And of course, the power of blogging. It's crucial for businesses to maintain an ongoing blog where they can talk about their company and what they have to offer in an engaging way.

Remember: hard selling is offensive, soft selling is classy.
*Practical application in the Philippine context to follow next week :)*

Disclosure: I am in no way related or affiliated with the said author. This blog entry is purely for information's sake, and not intended as a marketing move to promote his books. (But. Truth be told, it did achieve that effect as well, right?)

Entry No. 10
Rachelle Mayuga

Almost Famous.

“Look me up, I’m actually famous.” – Random Stranger

How often do you meet someone who claims they're that well-known, I could Google them and definitely find something worthwhile?

Well, it happened to me once. I was in another country, all alone, travelling from one city to another with all my belongings in tow. This middle-aged guy walks up to me, and offers to help get my things off the train. Perhaps sensing my hesitation, he hurriedly introduces himself. He seemed harmless, I was desperate, WWJD? :)

Anyway, it made me wonder – who’s famous, who’s not? What would warrant a claim to fame, regardless of the industry you’re in?

I did look him up (www.vincentbove.com) and… This person may not be famous all over but he has done enough to warrant recognition. He turns out to be an acclaimed authority for preventing school and workplace violence. Wow. Impressive.

I do not doubt this person’s credibility because I’ve talked to him (at length) in person and we actually correspond now. But. It’s freaky how relatively easy it is to create bogus websites and present false information about one’s self. Or about anything. Check out the following sites.

Fame can definitely be fabricated.

Entry No. 07

Rachelle Mayuga