http://mmorpg.qj.net/Game-advertising-to-be-hitting-USD-2-billion-by-2012/pg/49/aid/96252
With the shift in business models of providers of Massively Multiplayer Online Games (MMOGs) from pay-to-play (P2P) to free-to-play (F2P) and buy-to-play (B2P), it's become much harder for game developers to make MMOGs and expect a decent amount of return. The F2P model especially is banking on "advergaming" to become the next big thing in advertising and give game providers their main source of revenue.
The P2P model, applied in such popular MMOGs hosted on Philippine servers as Ragnarok Online and Rising Force, requires that users/players purchase prepaid cards or "load" to keep their accounts active for a fixed amount of time. The F2P model is as simple as it's name...the games using this model are free. The B2P model is the same as the F2P model except that you can purchase online items and powerups to enhance your gaming experience.
Advergaming means that advertisements will be added onto the virtual worlds that players of MMOGs explore. It hasn't become very popular because unlike advertising on websites which can be easily tracked based on the number of page views, "hits," or clicks on ads, it's difficult to track how many times an online character has "viewed" a particular ad. Also, advertisers are still unsure about the effectiveness of advertising in MMOGs. Let's wait and see na lang :D
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i've read that there's also some profiling/personalization involved. so the ads that i see in-world would be based on my buying preferences, and could be different from the ads that other players see. which could lead to some inconvenience:
player 1: shit. natadtad ako ng mga terrorists.
player 2: regroup tayo dun sa giant billboard ng nissin yakisoba?
player 1: anong nissin yakisoba? peoplepowered's kinky gift items yung nakikita ko!
player 2: huh?
player 1: ...
(player 2 killed)
(player 1 killed)
(terrorists win!)
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