Dennis Quaid starred in a movie called “In Good Company,” where he played a 49-year old magazine advertising executive who got demoted after the company entered a merger and a tech savvy half his age, played by Topher Grace, was hired in his place. The movie portrayed how technology allows the younger generations, who are comfortable with IT, to skips through corporate ladders by producing innovative products and solutions. However, the movie later on showed how developments fall out of fashion as quickly as they come. And so, in this technology era, its all about keeping up.
This is especially true for SMBs who are encouraged to engage in e-business because of its low barriers to entry. With all the venues made available online, one can actually start an e-business in a couple of hours, without involving setting up costs. For many, it’s as simple as uploading pictures of products and their prices on facebook, multiply or a blogsite. It is precisely this easy access that encourages small time players, increasing competition by the minute. The challenge is to always keep abreast with the latest developments to maintain a competitive edge. Otherwise, the new wave of competition will take over and sweep you off the market scene.
Ma. Anna Katrina C. Eustaquio, Entry No. 10
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