Thursday, June 30, 2011

"Menu, please."

At a time when almost everything's made available online and everyone has the means to make their products and services available - or at least, accessible - online, it's really become frustrating to find websites that practically don't tell you anything, or to find that some services or establishments don't even have web pages. That online marketing is powerful is a concept that has been thrown around almost to the point of becoming a cliché. Small business owners and entrepreneurs all over the world have been taking advantage of this wonderful tool for years now, and yet, we still come across these indicators of stubbornness and, perhaps, misinformation.

Sometimes, it's really only just a matter of having enough information online to help people make even the most mundane of decisions – like where to have dinner. Whether you've been operating for 59 years selling your secret flavor recipe of 11 herbs and spices or you're a new kid on the block or you've got a hole-in-the-wall joint with dreams of making it big someday, your customers would certainly appreciate finding online your menu, your [updated!] price list, the location of your other branches, your contact details, promotions, opportunities to make reservations – things that people don't want to have to call you up for actually go to your place for.

The Oatmeal seems to agree.

And when you're up against two other joints in the area who also happen to sell your same specialties, not having your own web page can often be the deal breaker.

Putting up a website or setting up a social network account [Facebook!] has become increasingly easy and cheap. Jumping on this bandwagon will certainly bring in the money and will seriously cause fewer headaches.


#2 - Somayyah Abdullah
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1 comment:

Mike said...

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