It is obvious in this generation that what we seek is convenience in everything. We like to do things in a speed of light. We like “automatic”. We like “instant”. We like “express”. Everything that will make our lives easier will definitely find a market in us. This is what Google is trying to do with its offerings in the Android Market.
Google rebranded its Android Market, Google Music, and its online eBookstore into Google Play. Google will upgrade its Android Market app to Google Play and Google Play Music, Google Play Books, and Google Play Movies will be the names that will be used by Google's music, books, and movie storefronts. For some reason, this new branding will not take effect to some countries like Canada, U.K., Australia, and Japan.
This rebranding does not go with significant technical changes. Everything else will operate the same except that all the Google Play services will be consolidated by a cloud. This means that content can be shared across every Google device like Android phones, tablets, and Google TVs. All the user has to do is to log in to his Google account. That easy. No more hassle of syncing your devices every time one of those devices gets an update. You can now enjoy and even share your movies, books, music and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based. This means that all your movies, books, music and apps are stored online. So they will always be available to you. You don’t have to move them from a device to another device and you will never lose them. These are the functional benefits which go along with the rebranding.
Adrian Francis S. Bustos, Entry #12