New Google search

Google, everyone's favorite search engine, will soon be implementing a faster way of searching for information on its site. (Ambilis na kaya!)

According to Business Week, the feature not only gives instant results, but predicts what users want to search for with a series of suggestions. Users can select a suggested query without further typing.

However, such a service is aimed primarily to benefit its advertisers.

At present, Google has been able to 'intuitively' predict what products/services its users may be interested in. An example of this would be in our GMail. When we open emails from UP Law, or at the least bit with the word Law mentioned, GoogleAds would always show ads on the different available LLM programs in the US.

The new feature perhaps would be more intuitive that the example above, such that when we simply input the GR# or ________ v. _______, the LLM programs would already show up, with no need for the word 'law' or 'legal' to be written on the search field.

Cool enough, but we're still unsure how great the benefit is for consumers.