Thursday, March 4, 2010

Commodifying Privacy

An individual’s zone of privacy becomes smaller and smaller as the reach of social networking sites becomes increasingly larger. Pieces of personal information that you post on your Gmail accounts could be made available to the public without your consent. The personal details that you publish on your Facebook pages could be a means by which companies could flood you with advertisements upon advertisements.

According to one article in the The New York Times, “one campaign that flooded the site in recent weeks, before Facebook cracked down on it, tries to take advantage of consumer interest in Apple’s iPad. “Are you a fan of Eddie Izzard? We need 100 music and movie lovers to test and KEEP the new Apple iPad,” one version of the ad says.”

One Facebook user believes the ad was sent to him because he wrote something about Mr. Izzard, a British comedian on his profile.

While it appears that the ad is harmless, it nevertheless suggests some interesting implications on privacy issues. For instance, because of the use (or abuse) of these pieces of personal information, it is not too difficult to imagine that certain features would soon be developed (if not already have been), and those who are willing to pay a certain price could enjoy the privilege of not having their personal details shared publicly.

Privacy then ceases to be a right, and is transformed into a mere privilege. It becomes a commodity with a price tag.
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14th Entry
Ralph Vincent Catedral

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