The era of super fast internet has come and the players are stretching their legs. Last month, Google has declared its vision of providing the public with super fast internet connection. How fast? 1 Gigabyte per second! This will allow a full length movie a download time of only 1 second! Who wouldn’t want that? In an attempt to be the first recipients of this new technology, the residents of a city in Kansas have convinced the city government to rename itself “Google”.
Other US Internet Service Providers (ISPs) are also hinting of a similar service. Just two days ago, Cisco Systems, a partner of the telecom provider AT&T, announced in a press conference the availability of its new router, the CRS-3. The new device would allow ISPs to increase network efficiency up to three times its normal state. According to its president, internet traffic will grow fivefold by 2013 and 90% of the data transfer will be in digital video.
In the Philippines, Globe already provides for 100Mbps “fiber-to-home” connections for a mere P15,000/month. However, this is exclusively offered to residents of posh villages like Bel-Air, Urdaneta, Forbes, and Serendra. Other ISPs like PLDT and SkyBroadband are also planning to offer the same speeds in the near future.
The moves of these companies affirm the growing need for Internet speed. This wouldn’t be much apparent a decade ago when the Internet is largely used for documents and pictures which require less space. Now, with Youtube, Metacafe, and other similar sites, individuals discover that they can also express themselves through videos. This then causes a proportional effect on the demand for more speed which the market will eventually supply.
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