He who is able to control what appears in the first page of his Google search results is King. This is what I recently learned in a talk about Search Engine Optimizers (SEOs), which is actually a high-paying job in some companies.
This makes senses actually, since every time we log on to the internet one of the first sites we visit is almost always a search engine. How can it be otherwise? Aside from our favorites (i.e., facebook, multiply, etc) we can never really memorize or know about all the websites out there. Instead, we rely on search engines to direct us to websites we need and would like to visit.
Knowing this mentality, or rather, practice, more and more companies are now actually hiring online reputation managers to try to "tweak" their search results in famous search engines like Google, Yahoo!, and Bing.
This desire to be on "page one" actually spawned a quest for the "Google code" which is essentially the algorithm that Google uses in ranking pages in its search results. The person who can crack this algorithm will essentially get or hit the "gold mine", in the sense that companies will most likely pay him or her lot for it.
Of course, Google is quite confident that their code won't get cracked. I recall that it even held a gathering of some sort for SEOs in the US, to invite them to try and crack the Google code or at least try and squeeze it out of the Google Employees who manage or invented it.
*image taken from http://www.legacywebsitedesign.com/search_engines.jpg
- Aaron Ho (14th Entry)
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