Thursday, March 11, 2010

Overnight Twitter Sensation



Over the past decade, we have seen many people become overnight Internet celebrities. Most of them became famous through Youtube, such as the "Chocolate Rain" guy, the Star Wars Kid, the Tron guy and the "Leave Britney alone" girl to name a few.

But one thing we haven’t seen is someone becoming famous through Twitter. Most of the time, the case is that famous people would become even more famous through the clever use of their Twitter account (ex. Ashton Kutcher). We have not seen someone who was completely unknown (like the people who became famous via Youtube) become an instant celebrity. That is until the world met Sarah Killen.

Actually, the world did not meet, Sarah Killen. Rather, she was introduced to the world by former Tonight Show host Conan O'Brien. It all started with a simple tweet from Conan. Conan, who was not following anyone on Twitter, decided to follow a completely random person. Conan then made the following tweet: "I've decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your life is about to change. "

And yes, as simple as that, Sarah Killen's life did change. Thousands of people started following her Twitter account. Websites and blogs started writing columns about her. She got interviews from the media which were at first conducted through chat and Skype. Tomorrow, she is going to be interviewed in Good Morning America. All this happened in less than week from Conan's tweet.

Her life also changed in another aspect. When people learned that she and her long-time boyfriend were planning to get married but just didn’t have the finances to do so, people offered to lend help. She now has a photographer, videographer, wedding bands and even a custom-made dress, all free of charge!

This goes to show how powerful and pervasive social media is nowadays. The fact that it can instantly turn a completely regular person into a celebrity in less than a week is simply mind-boggling. Or maybe this just shows how popular Conan is. If that's the case, then all I have to say is this social experiment (I'm assuming it is) is definitely one of Conan's best tricks ever. =)

Follow them!
Sarah Killen: http://twitter.com/LovelyButton
Conan O'Brien: http://twitter.com/ConanOBrien

Source: http://latimesblogs.latimes.com/showtracker/2010/03/conan-twitter-tracker-how-conan-met-sarah.html

Monch Bacani
15th entry