Tuesday, November 25, 2008

Facebook advocacy

If you want something done these days, you can't afford to ignore the power of the Internet to get your message across. I was again reminded of this in my environmental law class today when the professor announced that he wanted to learn how to use Facebook. Apparently, he was told that he will need this in mobilizing people from all over the world to address the raging issue of climate change.

It used to be that you had to spend good money just to be able to communicate to people from around the world quickly via courier or international direct dial service that was not too accessible. Now, all you need to have is access to the Internet, be it via your own broadband or dial-up connection or a rented PC with Internet connection, and you can already exchange ideas, documents, pictures, and other files real time with someone from another time zone. I think that if there is one thing that this decade will be best remembered for, it is the pervasiveness of digital communication in almost all spheres of human activity.

So don't be surprised if the UN Secretary-General himself wants to add you as a friend.

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