Last night, I watched a documentary video about people from the advertising industry devoting their time and effort in producing political satires which they said will be available to a wider audience by using non-traditional media. And guess what media they were referring to? It's no other than the online video sites such as YouTube and Metacafe. According to these political satirists, they believe that using these websites would be more effective and economical than using the conventional media such as radio and television. Radio and television are geographically limited in scope unlike Youtube and Metacafe which can be viewed from anywhere in the world. Moreover, everyone can watch their creations anytime. And they don't even have to worry about where to get the money to pay the expensive airtime.
Political activism has now embraced the power of information and communications technology to keep itself in tune with the changing times.
This is not the first time that technology has been harnessed in defense of the political liberty of the nation. Back in 2001, EDSA II would not be made possible if not for those who used the SMS services of their mobile phones, i.e. the so-called "text brigades" to call on each other to gather at the EDSA shrine and rally against then President Erap thus eventually resulted to his ouster.
Indeed, information and communications technology has become a very important part of our lives.
Raymond R. Roque
06-78143
Blog entry #4
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