Tuesday, January 10, 2012

It’s more fun in the Philippines!

The Department of Tourism (DOT) launched the country’s new tourism slogan, “It’s more fun in the Philippines!” last Friday. Before this campaign, there was “Pilipinas Kay Ganda” which was scrapped due to a lot of negative criticisms and before that, the popular “WoW Philippines” was used for quite a long time.

The new slogan works by prefixing “It’s more fun in the Philippines!” with activities which are, well, said to be more fun to do in our country, accompanied by a photo depicting the said event. The DOT came up with a few examples on its official campaign website one of which was: “Getting upstairs. It’s more fun in the Philippines” showing a picture of the Banaue Rice Terraces.

The new slogan got its share of both good and bad criticisms. A lot of discussions took place, mostly on the social networking sites Twitter and Facebook. The hashtag #ItsMoreFunInThePhilippines even became a top trending topic on Twitter for a while. A few hours after the launch, a controversy accusing the DOT of copying a 1951 Switzerland ad which goes “It’s more fun in Switzerland!” arose (the news report may be read here).

Personally, I like the new slogan. It’s catchy and there are endless possibilities on how to promote fun things to do in the Philippines by using it.

The amusing part of it all, and perhaps, one of the reasons why the slogan quickly gained popularity, is that people made their own versions/memes of the slogan. A blogger made an online compilation of a couple of hundred of these memes. Most of them were amusing, others confusing, and some outright hilarious.

My personal favorites from this collection are:

This campaign is definitely one of the more fun things that happened in the Philippines recently.

Agnes M. Santiago, Entry #4

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