The March Madness app is nothing new. Over the past few years, we have seen major American sports (NBA, NFL, NHL, and MLB) move from cable TV to the web to mobile. The NBA League Pass, for example, allows subscribers to watch numerous NBA games daily on their PC/iPad/iPhone/Android. Indeed, these are fairly amazing times for technology. The only regret I have is that they didn't have this during Michael Jordan's heyday. During the holidays, I remember my cousins from Houston watching the Texans-Bengals NFL wildcard live on their Mac via their NFL Game Pass subscription. We didn't even have the game on our cable subscription (I'm not sure if any of the local cable channels offered the wildcard games) but it didn't pose any barrier to them watching their home team play. They literally brought the NFL games with them. I'm sure any sports fan will tell you that missing a playoff game is quite a pain. Well, it's not much of a problem these days.

You always hear about players wanting to play in bigger markets, but the reality is that once technology progresses to a certain level, markets will stop mattering as much. In 2010 alone, it was reported that the league topped 1.9 billion in video streams. So yeah, the Lakers and Knicks will always outspend everyone else because of their ticket/cable revenue, and yeah, players will always gravitate toward big cities, warm weather or tax-free states. But from a visibility standpoint, it doesn't matter where you play in 2012 — perhaps much less so come 2015. Our marquee contenders are Miami, Chicago… and Oklahoma City. Our marquee superstars are LeBron, Wade, Kobe, CP3, Rose, Dwight… and Kevin Durant.
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