I went to the theatres a couple of months ago in a major
mall and noticed a life-sized cardboard cut out of an action movie. The quality
of such was very good that’s why I thought it was a new Hollywood film.
However, as I looked closer, I was surprised to see that the star of the film
is Cesar Montano. In fact, the movie is a locally-produced film entitled “Hitman”.
It was very interesting because it was the first time I saw
a Filipino movie with that kind of “advertisement” and not the usual movie
poster type. It was at par with those of
Hollywood movies. The next question is, of course, if the movie will live up to
the expectations brought about by its very nice cardboard cut-out. Is this movie the start of a new breed of action
films in the country? The usual struggle of Filipino movies is that they have
less budget compared to their Hollywood counterparts. The reason is basic.
Applying the law of supply and demand, since the target market of Hollywood
films is significantly larger, the demand for it is significantly larger as
well. With a larger demand, the producers are willing to spend more.
Press and media releases about the movie tell us that this
movie may spark the love of Filipinos in local action movies. Based on my
internet search, Cesar Montano plays a hitman who eventually falls in love with
his target. It looks like the story is very typical of Filipino action movies. However,
we cannot really know that for sure until the movie actually comes out. But I hope
it will offer something different that will capture Filipinos’ interest. I
guess I will just have to wait and see if Hitman will be a hit or a miss.
Adrian Francis S. Bustos, Entry # 9
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