Thursday, June 24, 2010

Business and Technology

Technology allows us to enjoy a host of opportunities we would not otherwise have access to because of, primarily, geography or lack of finances. The business sector, specifically Small and Medium Enterprises (SMEs), as well as budding entrepreneurs, have benefitted greatly from recent advancements in technology. What makes this even better, though, is that not only do the developments affect the sellers, they affect consumers as well. The internet has now become a forum where buyers and sellers may transact from anywhere in the world. On the one hand, small businesses which do not have the capital to establish their own physical stores may resort to online shopping to offer their products, enabling them to start-up their business with minimum capital. Social Networking Sites like Facebook or Multiply are no longer limited to staying connected to friends, but are used as a vehicle for online selling. On the other hand, consumers have more to choose from now that geographical barriers hardly exist. Buyers don't even need to get out of bed to order something from the other end of the globe. Technology has made selling, as well as buying, more accessible and more convenient. It has, in a way, levelled the playing field, through enabling sellers to substitute capital for technological know-how, and by allowing consumers to enjoy commodities not readily available to them.

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