Here's the truth: Design Permeates your everyday living. Everything you use, everything you eat, everything, anything created is a result of design. In fact, go all the way back to creation and you get this thing called 'intelligent' design, which is kind of a misnomer, because all design is intelligent. You're probably using a laptop, that's good design right there. I shouldn't waste our space with examples, you get the point.
What about design process? Some people, artists, or whatever, they go and express themselves and look for an audience to take it in and gulp it. But that's not how things go now. You run the risk of losing relevance. I think what you do is this: You scour the environment, you immerse yourself with the audience, then use your mind create something that might blow their minds away.
(#4 - DESIGN IS KEY)