48-Hour Days

Wishing that I had more time to do what I needed and wanted to do, which rarely coincide, I remember something a friend from an advertising agency shared in one of his client-pitches.

We have more that 24 hours in a day.

What did he mean? He was discussing multitasking. Although obviously work-quality and concentration diminishes a little due to focusing on two or too many things, we do live more than 24 hours in a day.

What was his point? His point was that a person has more time to receive information than 24 hours, which in his line of business, means that they can sell more things and not be bound by the typical limitations of an average person's attention span spread throughout the day.

So now, they advertise to almost all five senses, an example would be when one is driving, listening to radio ads, seeing a billboard and getting a text from a TelCo on a new promo. At that one instance the person received three advertising attempts on virtually the same time.

What does this mean to me? After working in print advertising for almost two years, I realize that it was a good decision to quit, the written media, however they argue for it, will eventually die or at the least most certainly wane-down. Then I remember what my best English professors, M.K. Guzman told us in one of her 7 a.m. classes: one should always have moments of silence in a day. These moments of silence are now becoming more and more difficult to have, as they have also come up with jingles.