I have come to know that the bright and cute-colored cameras are usually associated with lomography, a rebellious genre of photography popular among the bohemian cliques, guided by their "don't think, just shoot" philosophy. Seemingly, the patrons of hi-res photography grew tired of the usual and boring jet black color of their gears and adapted the artsy-fartsy and hippie colors of lomo cameras.
Pentax has spearheaded the release of these new species of heavy-duty snappers. The Japanese company introduced a wide plethora of candy colors for their entry-level camera, like the Pentax K-x.
But still, I am not surprised with these developments. The proliferation of social networking sites has allowed for the rise of photo-sharing among friends. A perusal of different accounts reveals a slow but sure increase in the quality of pictures uploaded. Sometimes I feel like there's an enduring contest for the best profile pic, where everyone is impliedly included. The downside is-- or for some people, the upside-- vanity in the Internet is at its all-time high. Today, more than ever, regular people can act like photographers, with themselves as their perfect little models.
I confess. I have succumbed to the fad. I bought my own DSLR with my "hard-earned" election money. I bought the regular, run-of-the-mill, plain old black D5000. The new camera cases released by Pentax is just too flamboyant and pretentious for my taste.
JERIC ALVIN CRUZ