Thursday, December 10, 2009

caveat emptor: false reviews run amok

Rowena Ricalde (Fourth Entry)

E-commerce as discussed in class is becoming more and more prevalent. The bricks-and-mortar form of stores have been deemed more expensive to maintain than selling goods and services online. But, as selling goods and services online become cheaper and easier, it has also become much easier to trick customers.

Recently, Apple's iStore kicked out one iPhone developer. Molinker, a Chinese developer, continuously received five stars from its customers. Strangely enough, it only had few one star ratings and no two to four star-ratings. And to top it all of, it became one of the Staff Favorites in Apple since it consistently garnered high ratings. This caused an investigation and, true enough, all the applications of Molinker were either copycat knock-offs or poor applications. Molinker supposedly gave out promotional codes and paid people to give their product a rating of five. Apple announced that Molinker is banned from iStore and a rebate will be paid by Molinker to those who bought their applications.

I download a lot of songs and tv series online. And I usually download on the specific torrent or link if there are many great reviews. I kept thinking that if people had great reviews for this download, then maybe it will also work for me. That method never failed me. In fact, when I chose to download from a link where only two or three people downloaded, I usually get a bogus file or a dead link. But now, I think I will think twice.

Sellers are more creative since the internet can be easily manipulated. Just like any other sales transaction, we always have to be cautious and choose the products that we buy online or services that we vail online wisely.

Source:
http://www.wired.com/gadgetlab/2009/12/apple-expels-1000-apps-from-store-after-developer-scam

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