I first used Tumblr to stalk fan taken pictures and other interesting fandom related stuff. Eventually, I started to post my own photos of artists taken at concerts and fan meetings. It feels great once you find out that people like your post, or better yet, when they reblog them. What’s not great, however, is when you find your own photo reblogged by others, claiming it as theirs. Fortunately for me, I have secured my work by placing a watermark on my photos where it cannot be edited or cropped out (without destroying the image, of course).
Although reblogging on Tumblr would always include the link back to the original poster, thereby placing proper attribution, it cannot be helped but think of possible intellectual property violations when reblogging someone else’s post. It can be argued that the reposting would be covered by fair use. But what if you got reblogged by one who gets paid because of ads in his tumblelog? Wouldn’t that be outside of the fair use doctrine (as it has already acquired a commercial use), despite it having linked to your original post (not to mention that the original link might be buried under a ton of links that may have reposted the work)? What if you wouldn’t want a particular site reblogging your work, as it may affect its value?
Krystel Jehan M. Bautista, entry no. 10