I like Boyce

I was looking for Rihanna's official music video for the song Disturbia when I stumbled upon a video with a guy in the preview thumbnail. I clicked on it, and was in awe how the said guy made a pop song work with his guitar and smooth voice.

It turns out he is part of the band Boyce Avenue. I searched the net for a background of the said band. The common content of the articles written about them is that they started out as a YouTube sensation doing renditions of different songs before they signed a record deal for the mainstream. According to a website:

"Boyce Avenue started 9 years ago when three brothers, namely Alejandro, Fabian, and Daniel Manzano graced the stage of Pine View High School back in the year 2000.

[T]hey got together with Fabian and Stephen Hatker (drummer) to formally launch their band under the name that has got millions clicking on their online channels and requesting them to do cover after cover after cover.

Yet, the irresistible ingredient in the band’s long-line of musical skills is their edge in songwriting. Even before news of their success hit the world, they were recognized in competitions and awards from distinguished music organizations."

You should check out one of their videos:



Coincidentally, the said band is in the Philippines, for its tour. It's really interesting how this band became famous by using the YouTube to give itself a jumpstart.