Excitement stirred the Apple World last January 27 as Steve Jobs presented its newest gizmo – the iPad. Touted as the big brother of the iPod Touch and the iPhone, iPad is equipped with multi touch function, Wi-Fi, 3G, GPS, and a 10-hour battery life. The 9.7-inch screen has LED backlight and is big enough for users to watch movies, browse the net, and read e-books. Operating system is the iPhone SDK (Software Development Kit) which is the same system used in Touch and iPhone. Price starts at $499 for the 16 Gigabyte version.
Compared to other Apple products, reception of the iPad has been mostly negative. Some pointed out the lack of camera, its inability to multi-task, and connectivity problems. Even the name was heavily criticized as it is also used to refer to women’s sanitary napkin.
It is interesting to note that iPad is one of the few Apple products which garnered poor reception even among its loyalist. This just shows that consumers demand more features and innovation in electronic products. Product loyalty is a thing in the past as functionality and advancement in technology are the top criterion used by consumers. Although there is nothing prejudicial to product loyalty on the part of consumers, the change of purchasing attitude will force manufacturers and producers to come up with more exciting technological innovations to outdo one another. This, in effect, ensures that the industry is competitive and productive. Surely, it is a win-win situation for both producers and consumers.
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1 comment:
honestly it's all about marketing. there are far greater mp3 players and phones that what apple offers pero they had a great marketing strategy that paid off. im not an apple fan since i know i can get the features of their products and more in far cheaper different-branded gadgets.
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