I was looking through some website when I found a badge at the bottom of its home page that read: "Green Certified Site."
I suppose the meaning and the value of "going green" are pretty much common knowledge at this point, but I'd never really heard of green-certified websites. I've heard of green marketing for companies before, mostly from the news and through surveys I've participated in, and I feel that it's an advocacy that's still waiting to break free from the reins of the many challenges it continues to face, largely because I think it hasn't been fully embraced by consumers in a top-of-mind-awaraness kind of way.
So I did a bit of loose research on getting a blog or website green-certified, and I found that the idea had some basic and some rather technical points:
- Blogging itself is green. Especially, blogging at night. Think: paper and use of electricity.
- Blogging about "green" living or environmental advocacies qualifies, too.
- Having your blog or website certified "green" also raises awareness and promotes the idea of "going green" among its readers, whether actual or virtual.
- "A more complex website, built with rich animations, images, audio files, or fast loading videos, is responsible for higher energy consumption and higher emissions of CO2 in our physical environment." Web designers and developers can opt to reduce HTTP requests, reduce the number of external objects and improve CSS capabilities.
- The idea encourages not only the certification, but also the use of "green" web hosts. Hosting requires large amounts of energy to power servers and network equipment. "Green" hosting companies take steps to "minimize the impact data center emissions and other commonly used resources have on the environment," like by planting trees, for example.
There's probably a lot more to it than what I've listed down, but it's kinda easy to figure out. It's certainly become one of the factors I'll look at if I decide to get my own domain.
#6 - Somayyah Abdullah