Rocky 2009

Nope, I’m not talking about Stalone. Rocky 2009 actually refers to forecasts made by analysts regarding the state of the economy as the full brunt of the global financial crisis is expected to be felt in 2009. However, some top executives are using Information technology to ensure that their companies remain competitive despite the financial crunch. As Greg Navarro, managing director of Punongbayan and Araullo, CPAs narrated to the Philippine Daily Inquirer, “we are focusing on more capacity… extensively using IT to save on costs.”

As a former auditor working for the aforementioned firm a couple of years back, the utilization of IT to minimize costs and ensure productivity is a good tool to ensure competitiveness. As early as 2004, all associates use laptops and can connect to the network even from home, thus saving man hours (and overtime pay) that would have been spent going to and from the office. Aside from that, systems designed by an in-house IT group ensure that costly maintenance costs are avoided. Indeed, having a system that would ensure stability despite the changing economic weather is good investment to have. With the unknown rainfall that the future might bring, God knows we need every help we can get.