Thursday, January 22, 2009

Upgrade, Downgrade

Most of us salivate after the shiny new gadgets giant companies manufacture and market specifically for suckers like us.

A new generation of cellphones pop out every three or so months, a slight upgrade from what just came out, and we drool to kingdom come dying to get our hands on it.

That sparkling new laptop makes us lose sleep. Gaming devices, digicams, handycams, SLRs, Mp4s and what-have-you come out as frequently.

Not many though can satisfy one’s lust for all things techie and new, especially during these difficult times.

For those who are able to go ahead and indulge in their techie fantasies, the novelty wears off quickly, the paroxysms of pleasure from cracking open the box and fidgeting with the new acquisition is soon forgotten.

And the cycle starts anew.

What happens then to the discarded toys?

Good if they end up with a sibling or a child or some relative all too willing to inherit the downgrade.

Recently, one of the more popular cellphone manufacturers came out with a recycle program. But it’s basically CSR ergo BS.

In reality they become junk, creating the need for some new landfill, further downgrading our already deteriorating planet.

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