The growth of call centers over the last few years has been tremendous because of the desire to increase business by offering 24-hour customer service. Being able to tell consumers that they can get assistance any time of the day is a form of dynamic marketing which increases sales.
Consumers are usually given a hotline number which they can call if they have problems. But as time passed, this became a cumbersome process considering the minutes/hours, it takes to get through, leading to irritation and numerous complaints. To address this, companies began using the internet. One merely had to click on the relevant site and leave a message and wait for a reply. But like before, this still created problems because “down-servers” or the inability to properly communicate problems or answers.
The solution? Video-enabled call centers. To provide better service and increase sales, consumers in the U.S. can use video conferencing, wherein companies send “solutions” by video, which results in faster problem resolution and customer satisfaction. Its amazing how quick times change and how people adjust to the changing times. Next thing you know, we’ll have holograms appearing in our homes, telling us step by step how to unclog our overflowing toilets.