US cable operators are currently in talks with programmers to create a platform to release cable shows online. This development comes after data shows a growing mass of people watching TV shows online for free. Not wanting to upset these viewers by taking away free access, operators are scrambling for ways to protect their business model.
They realized that the driving force for the online revolution is the consumer's need to access his TV shows anytime, anywhere. To add value that will keep consumers from leaving, cable operators are looking to offer online cable shows to TV subscribers with a small fee. This solution, they predict, will be a way to ride the online revolution and also sustain a business that is seeing tough times.
So long as this "TV Everywhere Solution" provides efficient service, I think the plan will only work to the benefit of the consumer.
They realized that the driving force for the online revolution is the consumer's need to access his TV shows anytime, anywhere. To add value that will keep consumers from leaving, cable operators are looking to offer online cable shows to TV subscribers with a small fee. This solution, they predict, will be a way to ride the online revolution and also sustain a business that is seeing tough times.
So long as this "TV Everywhere Solution" provides efficient service, I think the plan will only work to the benefit of the consumer.
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