Sony is probably one of the most notorious companies whose business strategy is to push its own proprietary tech in their products. For example, if you buy a cellphone made by Sony, you'd probably have to shell out extra to buy a Sony branded memory card to store your media unlike other cellphone brands who use generic memory cards for their storage. You can't just pop in a generic memory card on a Sony cellphone because it simply won't fit. This ensures a steady stream of revenue coming in for every Sony product sold. The same thing goes for Sony's cameras, computers, and even the PS2, PSP, and PS3.
For the PSP, the user interface is proprietary which means that third party software developers who want to develop non-gaming applications for the portable media device cannot do so because the user interface program simply does not allow it. This I think is a waste because of the potential of Sony's flagship handheld device. Apple's iproducts on the other hand, have firmware that accomodates third party software development. In fact, Lim Deng Wen, a 9 year old boy, has developed a popular iphone application called Doodle kids which has had over 4,000 downloads as of this writing. This makes both Lim and Apple a hefty profit as an iphone application download can cost anywhere from 99 cents to 12 dollars. Part of the money goes to the developer and the rest to Apple. Aside from making a profit, enabling third party software development, ensures a wide variety of applications for the consumers.
Perhaps Sony should take a hint.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment